Wednesday, 26 February 2014

Introduction


Introduction

The assignment aims to develop the breadth and depth of learners’ knowledge, understanding and skills in communication through art and design by studying how practitioners use primarily visual imagery to communicate ideas, messages and meaning, and then applying findings to their own ideas. It also aims to develop skills through experience in selected types of specialist location photography, by creating and developing an understanding of types of specialists location photography; reviewing work in reference to professional requirements of the identified type of specialist location photography.
Professional photographers who work on location usually specialise in particular types of photography and are highly skilled in meeting the needs of their particular client groups. Photographers may be commissioned to work at an interior or exterior location. There will be many considerations for the photographer at the planning stage, e.g. hiring and transportation of kit. To produce effective photographs a professional photographer must have comprehensive knowledge of the specialist subject; well-developed visual skills are important. The photographer also needs to understand their working environment. A good appreciation of the qualities of typical locations allows the photographer to use the characteristics of the environment effectively to create a unique result. (Unit 31)
The ability to communicate ideas in original and innovative ways is essential for creative practitioners. In every vocational field of art craft and design, practitioners need to continuously review and update their knowledge, and understanding of skills in using new and more effective methods of communicating ideas. (Unit 4)

i-D magazine is a publication dedicated to pop culture: fashion, music, arts and youth culture, and is well known for its innovative photography and typography. During the next six weeks you will design and produce pages for the next season’s i-D Magazine using the theme of A-Z of Fun & Games. You will be given a letter of the alphabet or theme to base your article on, and will produce a series of portraits / fashion images in the studio and on location.

I will produce:
·      One front cover using the i-D conventions (i-D logo, model displaying the ‘i-D wink’, feature title: ‘A-Z of Fun & Games’
·       Two double pages spreads based on the magazine theme, laid out in a magazine format